I help businesses increase sales and brand awareness through creative strategies
Focused on delivering practical, impactful solutions that drive results and add real value for my clients
For the past 6 years, I have been immersed in the tech industry, working with giants like Shopee and Daraz (Alibaba Group). I have a strong interest in contributing to marketing strategies that drive businesses toward achieving their goals effectively across the APAC region. My greatest strengths include brand guardianship, visual communication, and problem-solving, supported by a proven track record of leading large-scale campaigns and facilitating communication with global stakeholders.
During the 11.11 Sales event at Daraz, my team and I catered to over 63 million consumers and increased rural shopper engagement by 700%. I tackled challenges such as enhancing visual aesthetics, fostering international relationships, and reducing manpower costs.
Expertise Skills
Branding
I help businesses establish a strong brand presence by defining their brand image and tone of voice, ensuring the brand stands out in the market, and fostering meaningful connections with their audience by enhancing brand awareness.
Creative Strategies
I possess hands-on creative design skills and proficiency in both digital and print media. I deliver one-stop solutions, from strategising to conceptualising and leading impactful visuals for global campaigns.
Digital Marketing
I drive sales for businesses by harnessing social media platforms to reach wider audiences, crafting compelling content that converts, and turning prospects into loyal customers.
Served Clients
Testimonial
” Erika Yew joined me at Daraz in building up the regional design team from scratch, and I was impressed by Erika’s functional excellence and leadership during this process. From developing our new design branding guidelines to working collaboratively with local designers to roll out the implementation, Erika has shown her ability to adapt quickly to a new brand but more importantly a different cross-cultural environment. Glad to see how much Erika has grown both professionally and personally, and would love to have her in my team anytime. ”
Cheryl Ang, Chief Marketing Officer, Daraz (Alibaba Group)
” Working with Erika Yew at Daraz has been enlightening and fun. Erika consistently provides creative, business-viable solutions and excels at multitasking. She effortlessly collaborates with designers from diverse cultures, making complex tasks look easy. Her quick thinking and mentorship have greatly benefited the creative team at Daraz Bangladesh, guiding them to produce precise, effective, and modern designs.”
Nujhat Naeem, Brand and Marketing Specialist, Daraz Nepal (Alibaba Group)
” Erika Yew is a passionate student in our UX Design Bootcamp. Throughout the 7 weeks, she has participated enthusiastically and given her useful points of view. I believe if she continues with such a learning mindset, she will be a great value add to any company she joins. ”
Glavis Loh, Teaching Assistant, Vertical Institute