Erika Yew
I have always had a passion for the arts, especially visual storytelling in the commercial industry. After relocate to Singapore in 2015, I gained experience across advertising, design, events, and digital marketing, eventually becoming a Regional Creative Lead, collaborating with tech giants like Daraz Alibaba and Shopee.
The journey wasn’t easy as a foreigner, but I’m deeply grateful to the peers and friends who supported me, helping me thrive and making Singapore feel like home. At Daraz, I was inspired to give back by supporting communities in South Asia, collaborating with local teams, and sharing knowledge to create meaningful impacts.
Today, I remain active in the creative industry, even as many of my classmates have transitioned to other fields. I am dedicated to continuously improving myself and staying ahead of ever-changing trends to make a lasting impact through my work.
Creative Strategy
I bring hands-on design expertise in digital and print media, offering end-to-end solutions—from strategy and concept to leading impactful visuals for global campaigns.
Branding
I help businesses build a strong brand presence, define their identity, and foster connections by enhancing brand awareness.
Digital Art
Utilise AICG to create impactful and visually appealing storytelling that aligns seamlessly with business objectives.