Introduction of the Daraz Any 3 Bundle Deals
The Any 3 Bundle Deals is an innovative in-app programme developed with AliExpress, allowing users to purchase three distinct items in one order at a discounted price. Our goal was to create an engaging interface that simplifies the purchasing process and enhances user experience.
Key visual design for Daraz Any 3 Bundle Deals
I chose a vibrant yellow tone to complement the corporate orange, creating an eye-catching entry point. The key visual prominently features three SKUs with plus symbols, representing the bundling mechanism. An icon of a shopping cart with three items further clarifies the concept, capturing attention and clearly explaining the feature at a glance. This icon will be used at all entry points to drive better recall.
UI Design for Daraz Any 3 Bundle Deals
The UI design includes three entry points on the homepage. Within the programme interface, we incorporated six slots with box icons to guide customers in adding more items to qualify for the discount. This intuitive design encourages users to explore and engage with the feature, simplifying the bundling process. On the product display page, the same shade of yellow is applied to reinforce the programme branding.
User Educational Content
To promote the app, I have created a set of social media posts along with educational content to help users navigate the new programme features.
Collaboration and regional adaptation
As the project lead, I defined the programme’s branding direction and developed regional templates, overseeing all design assets from start to finish to ensure scalability and alignment with business goals. The successful implementation of the Any 3 Bundle Deals programme was a collaborative effort, significantly enhanced by our designers in Bangladesh who tailored the feature to meet regional preferences, ensuring its appeal across various markets.
Expansion: Buy More Save More Programme
The Any 3 Programme has expanded to include an additional feature known as ‘Buy More Save More,’ further enhancing its value proposition. This expansion highlights the scalability of the key visual elements I created, which can be easily adapted to incorporate new features and meet evolving business needs.
UI Design for Daraz Buy More Save More
Similar to the Any 3 Bundle Deals, the Buy More Save More programme features its own distinctive icon, emphasising the plus symbol. To enhance user intuitiveness, I illustrated the sale mechanic using milestone graphics, making the progression and benefits clear at a glance.
Social Media Ad
To boost conversions, we launched a paid advertisement campaign on social media platforms. The ad features a specific design frame that highlights the programme identity and ensures consistency with the rest of the promotional materials. This cohesive approach strengthens brand recognition and effectively communicates the unique benefits of the Any 3 Bundle Deals programme.
